Swimsuits can be tricky. On one hand, you want something that looks great and feels comfortable. On the other, the prices can be sky-high, and you don’t always get what you pay for.

I hate spending a ton of money on swimsuits, especially when trends change so quickly, and sometimes a suit only lasts a season or two. So, I’ve done the digging and found 13 swimsuit brands that strike the perfect balance: stylish, good quality, and affordable.

Whether you like classic cuts, bold prints, or eco-friendly fabrics, these brands have something you’ll love without draining your wallet.

The Best Affordable Swimwear Brands, Listed

1. Madewell

Madewell is one of my go-to brands for everyday basics, and their swimsuits are no different. They lean toward simple, timeless designs—think clean lines, solid colors, and flattering fits that aren’t over the top. I really appreciate how their suits feel sturdy and well-made without being too stiff or uncomfortable.

Many Madewell swimsuits are made with recycled fabrics, which is a big bonus if you’re trying to shop more sustainably. The price point is reasonable, especially during sales when you can snag pieces for under $70. The fit is pretty true to size, and they offer a variety of cuts like one-pieces, bikinis, and tankinis. Plus, they tend to use nice lining, so you don’t have to worry about transparency.

Customer reviews often mention the durability and comfort of Madewell suits, which is rare for affordable brands. I find their colors to be classic and easy to mix and match with cover-ups or beach accessories.

2. Mango

Mango is a European brand known for its chic, fashion-forward pieces, and their swimwear is no exception. Their collection often includes elegant styles with trendy details like ruffles, cut-outs, or interesting necklines. The vibe is a little more sophisticated than your typical swimsuit store.

Mango swimsuits are priced well for the quality, generally hovering around $50 to $80 per piece. Customers rave about the quality of fabric—it feels soft and stretchy without losing shape after a few wears. Many say Mango offers better fabric than many fast-fashion brands, which makes it worth checking out.

One thing I like about Mango is that they offer a range of prints and colors, from classic black and navy to floral and abstract designs. Their sizing can be a little European small, so it’s good to check their size chart carefully before ordering.

3. H&M

If you want trendy swimwear that doesn’t cost a fortune, H&M is always a solid bet. Their collections change frequently, so you can find everything from animal prints and bold colors to classic stripes and polka dots. They often release pieces inspired by runway trends, but at a fraction of the price.

H&M swimsuits usually cost between $20 and $50, making them super budget-friendly. Some shoppers warn that the quality can vary from season to season, but overall, their suits offer good value for money. The fabric is lightweight and comfortable, though some styles may be thinner and less supportive.

What’s great about H&M is their wide size range and availability in many countries, which makes them easy to shop for most body types. If you’re not looking for a swimsuit to last years but want something cute and affordable, H&M is a dependable option.

4. Faithfull the Brand

Faithfull the Brand has a special place for anyone who loves bohemian, vintage-inspired styles. Their swimwear feels unique because of the beautiful prints, flowy silhouettes, and attention to small details like ties and gathers. It’s not your typical beachwear, and that’s what makes it stand out.

The price point here is a bit higher than some other affordable brands—usually around $70 to $100 per piece. But many shoppers say the quality justifies the price. Their suits are made from thick, durable fabric and have excellent stitching.

If you want a swimsuit that looks like it belongs in a boutique rather than a big box store, Faithfull is a fantastic pick. They have flattering cuts for different body types, and their prints never feel overdone or cheap.

5. Solid & Striped

Solid & Striped is a brand that has been gaining popularity for its classic, clean designs. The style is simple but sophisticated, often featuring timeless stripes and solid colors that never go out of fashion.

These swimsuits are made from quality fabric that holds up well over time. Many reviews point out the suits fit true to size and offer good support, especially in their one-piece styles. The price is on the higher end of affordable, with pieces generally priced around $80 to $120.

While it may not be the cheapest option on this list, Solid & Striped is perfect if you want a swimsuit that feels luxurious without paying designer prices. Their suits tend to be minimalist and elegant, great for someone who wants a no-fuss, chic look.

6. Zara

Zara is a powerhouse in affordable fashion, and their swimwear line is no different. They’re known for mixing the latest trends with unique cuts and patterns, so you’ll often find something edgy or fashion-forward here.

Zara swimsuits usually range from $30 to $70, which is super reasonable considering how trendy their designs are. They often feature bold prints, asymmetrical cuts, or unexpected details like puff sleeves or cut-outs.

The fabric quality is decent for the price, though some shoppers note that sizing can be inconsistent between pieces. It’s worth reading reviews before buying, but Zara remains a great brand if you want a swimsuit that feels fresh and stylish without spending a ton.

7. Peony Swim

Peony Swim is an Australian brand that’s quickly making waves thanks to its commitment to sustainability and beautiful designs. Their suits are made from recycled materials and dyed using eco-friendly methods.

The style is feminine and modern, often with delicate prints like florals or subtle patterns. Prices tend to be between $70 and $120, which reflects their eco-conscious production process.

Reviewers praise Peony for combining comfort with sustainability, noting that the fabric feels soft and supportive. Their sizing is quite inclusive, making it easier for many to find a flattering fit. If you care about the environment but don’t want to sacrifice style or comfort, Peony is worth exploring.

8. Frankies Bikinis

Frankies Bikinis is a youthful, trend-focused brand known for fun prints and flattering cuts. They frequently collaborate with influencers and celebrities, which has helped build their reputation as a “cool” swimsuit label.

Prices usually range from $80 to $130, which is more mid-range but still affordable compared to luxury brands. Their bikinis and one-pieces are designed to highlight curves and offer good support, with details like adjustable straps and padding.

Some reviewers mention that the fabric can be thin on certain pieces, so it’s important to read feedback on specific styles. But overall, Frankies Bikinis is a popular pick for those who want stylish, eye-catching swimwear without spending a fortune.

9. & Other Stories

& Other Stories offers swimwear that feels chic and European, with clean lines and refined details. Their designs often feature underwire support, adjustable straps, and flattering cuts designed for comfort and style.

Pricing falls around $60 to $110 per piece, making it affordable for the quality and design. Customers love the attention to detail, like smooth seams and quality lining, which makes the swimsuits feel polished.

If you want swimwear that looks high-end but doesn’t cost a designer price, & Other Stories is a fantastic option. Their suits work well for a more classic, sophisticated beach or pool look.

10. Free-est

Free-est is a swimwear line from Free People, so it’s perfect if you love that boho-chic, laid-back vibe. Their swimsuits often feature unique prints, playful cuts, and earthy colors.

The brand focuses on sustainability, using recycled fabrics in many of their pieces. Prices range from $60 to $120, which is reasonable given the quality and design.

Reviewers appreciate Free-est for its comfortable fit and distinctive style. The suits tend to have great stretch and support, making them perfect for beach days or pool parties.

11. La Blanca

La Blanca has been around for a while and is known for producing swimsuits that feel luxurious without a luxury price tag. They offer a wide range of sizes and styles, from sporty one-pieces to sexy bikinis.

Prices are generally between $70 and $120. The fabric quality is often noted as very good, with supportive fits and good construction. Many customers say La Blanca swimsuits last several seasons without fading or losing shape.

If you want something that looks and feels premium but don’t want to splurge on designer swimwear, La Blanca is a dependable choice.

12. Andie

Andie Swim is all about creating suits that fit real bodies. Their focus is on comfort, support, and inclusive sizing, with pieces designed to flatter and feel good all day.

Prices are usually $75 to $100, and the brand has a loyal following thanks to its quality and customer service. Their suits feature details like adjustable straps, removable padding, and supportive bands.

Many reviewers love that Andie Swim offers suits that feel custom-made for a wide variety of body types. If you struggle to find swimsuits that fit well off the rack, this brand is a game-changer.

13. Artesands

Artesands is a brand that focuses on plus-size swimwear, filling an important gap in the market. Their designs are both stylish and flattering, using fabrics that feel soft and supportive.

Prices range from $70 to $110, which is reasonable for the quality and inclusivity they offer. Customers praise Artesands for making fashionable swimwear that doesn’t sacrifice comfort or support.

If you want swimwear designed specifically with curvier figures in mind, Artesands is one of the best brands out there. They offer fun prints and cuts that boost confidence and comfort.

Final Thoughts

You don’t have to spend a fortune to find swimsuits that look good, feel comfortable, and last through multiple seasons. These 13 brands each offer something unique, from trendy styles to eco-friendly fabrics to inclusive sizing.

Whether you want classic minimalism, bold prints, bohemian vibes, or a perfect fit for your body, these brands have you covered. Keep an eye out for sales and check sizing charts carefully, and you’ll find great swimwear that fits your style and budget.

Happy swimsuit shopping—your perfect suit is waiting without the scary price tag!