Shopping for an engagement ring is a huge milestone—and let’s be honest, it can also feel a bit overwhelming. With so many brands, styles, and options out there, it’s easy to get lost in the sea of choices. But don’t worry—that’s exactly why we’ve put together this guide to the nine best engagement ring brands that all the cool brides-to-be are loving right now.

In 2025, brides aren’t just looking for any ring; they want a piece that reflects their unique style, values, and personality. Whether you’re dreaming of a classic solitaire, a modern minimalist band, or a bold, artistic design, these brands have something for every taste. What’s even better is that many of these companies go beyond just pretty rings—they offer ethical sourcing, custom designs, and amazing customer service that makes shopping for your ring a joyful experience.

From tech-savvy online shops to small artisan studios, these brands are winning hearts by combining craftsmanship, transparency, and innovation. Some of them focus on sustainability and responsible sourcing, which is a huge plus if you want your ring to reflect your commitment to the planet. Others specialize in handmade, one-of-a-kind designs that turn your engagement ring into a true work of art.

Whether you’re buying the ring yourself or your partner is planning a surprise, knowing which brands are trusted by real brides can make the whole process easier and more fun. So, if you’re ready to find that perfect ring that you’ll treasure forever, keep reading! We’ll dive deep into each of these nine brands, sharing what makes them special and why they’ve become favorites among stylish, savvy brides-to-be everywhere.

1. The Clear Cut

The Clear Cut is a newer name that’s shaking up the traditional jewelry scene with its tech-savvy and personalized approach. What sets this brand apart is how they combine expert knowledge with modern technology. Founded by gemologists who know diamonds inside out, they offer a fully custom experience where you get professional guidance from start to finish.

One of the coolest things about The Clear Cut is their virtual diamond consultations. You can explore diamonds online with their experts, who help you understand exactly what you’re buying. But if you want the classic hands-on feel, they also have a showroom in New York City where you can see the rings in person.

The Clear Cut is perfect for brides who want a truly unique ring but appreciate expert advice without feeling overwhelmed. Customers often highlight how educational and transparent the process is, making it easier to pick a diamond that fits both style and budget. Plus, their designs are timeless, so you get a ring that will never go out of style.

2. Stephanie Gottlieb

If you’re dreaming of a ring that screams luxury but also feels personal, Stephanie Gottlieb is a brand you should know. This New York-based jeweler is famous for her signature settings—handmade, customizable, and designed to make your center stone shine like a superstar.

Stephanie’s designs are all about blending modern elegance with classic glamour. The rings are crafted with such attention to detail that you can see the quality the moment you lay eyes on them. What’s great is that you’re not limited by typical shapes or sizes. Want a big oval diamond? No problem. Prefer a delicate pear shape? They’ve got you covered.

Brides often say they love the sparkle and craftsmanship, describing the rings as not just jewelry but wearable art. If you want a ring that’s both glamorous and sophisticated, Stephanie Gottlieb’s creations will make your heart skip a beat.

3. Steph Mazuera

For brides who want something a bit different—something with artistic flair and meaning—Steph Mazuera is a top choice. Known for sculptural and highly detailed pieces, this designer focuses on creating rings that feel like personal statements.

What makes Steph Mazuera stand out is her commitment to sustainability. She uses recycled metals and handcrafts each ring, ensuring no two pieces are exactly alike. The style leans toward timeless but with a modern edge, perfect for brides who want classic beauty with a twist.

Customers love working directly with Steph, who takes the time to understand your vision and bring it to life. The process is intimate and creative, resulting in rings that are not just pretty but deeply personal. If you’re the kind of bride who appreciates craftsmanship and wants a ring that tells a story, this brand is a match made in heaven.

4. AARYAH

AARYAH is a female-founded brand based in New York City, and it’s quickly becoming a go-to for brides who want rings that are both beautiful and ethically made. The focus here is on responsibly sourced diamonds and metals, combined with thoughtful design.

AARYAH’s rings have a clean, elegant look that suits a variety of styles—from minimalist to vintage-inspired. What customers love most is the comfort of their rings. Rounded edges and lightweight designs make them perfect for daily wear, which is a big plus since you want your engagement ring to be something you never want to take off.

The brand also offers a great range of diamond shapes and settings, so whether you’re into classic solitaires or something more unique, AARYAH has options to fit your vibe. Brides often mention how chic and wearable their rings are, making this brand perfect for those who want style and sustainability.

5. Brilliant Earth

Brilliant Earth is a pioneer in the world of ethical jewelry, and many brides choose this brand because it combines gorgeous design with responsible sourcing. They offer a wide variety of engagement rings, including stunning lab-grown diamonds and recycled metals, making it a popular choice for eco-conscious couples.

What sets Brilliant Earth apart is its transparency. You can trace the origins of the diamonds and metals, which is reassuring if you want to avoid conflict or unethical sourcing. Their styles range from modern to vintage-inspired, with plenty of options for customization.

Brilliant Earth’s customers often praise the quality of the rings and the excellent customer service. Many brides say they feel proud to wear a ring that not only looks amazing but also aligns with their values. If ethics and sustainability are important to you, Brilliant Earth is definitely a brand to check out.

6. Orianne

Orianne Jewelry is known for blending modern aesthetics with classic touches. The designer behind the brand creates rings that are edgy yet timeless, using only high-quality materials like solid gold and natural diamonds.

One thing that makes Orianne special is the boldness in design. The rings have strong, distinct shapes that stand out without being over the top. They’re perfect for brides who want something elegant but also a little different.

Clients rave about the durability and craftsmanship of Orianne rings. These are pieces designed to last a lifetime and beyond, with an emphasis on quality that can be felt. If you want a ring that combines sophistication with a bit of attitude, Orianne’s designs will fit right in.

7. Greenwich St. Jewelers

For brides who love the idea of personalized service and a local touch, Greenwich St. Jewelers in New York City is a fantastic pick. They have a great selection of ready-made rings but also specialize in custom designs.

What brides appreciate about Greenwich St. Jewelers is how much they care about every detail. From resizing to regular maintenance, the team makes sure your ring stays perfect through every stage of your life together.

Customers often mention how friendly and helpful the staff are, which takes a lot of stress out of ring shopping. If you want a ring that’s beautiful and backed by a team that treats you like family, Greenwich St. Jewelers offers both quality and care.

8. James Allen

James Allen is a trailblazer when it comes to buying engagement rings online. They changed the game by providing 360-degree, high-definition videos of every diamond, so you feel like you’re holding it in your hand even if you’re shopping from home.

The brand has an enormous selection of rings and loose diamonds, making it super easy to customize exactly what you want. Their customer service is also top-notch, with experts available to help guide you through every step.

Many brides love James Allen for the combination of convenience, choice, and transparency. If you want a seamless online shopping experience without compromising on quality or education, James Allen is a winner.

9. ROEN NYC

Last but definitely not least, ROEN NYC is a luxury brand that offers custom engagement rings made by master jewelers in New York. Their rings are simple but powerful, focusing on clean lines and timeless elegance.

What’s unique about ROEN is their quick turnaround—each ring is handcrafted and delivered within three weeks, which is impressive for custom jewelry. The brand emphasizes craftsmanship, ensuring every detail is perfect.

Brides love ROEN for its understated yet sophisticated designs that make a statement without shouting. If you’re looking for a ring that’s both elegant and meaningful, ROEN NYC offers beautiful options that will stand the test of time.

Final Thoughts

Buying an engagement ring is a big moment, and it’s natural to want something that feels just right—not only beautiful but meaningful and lasting. The nine brands we’ve talked about each bring something special to the table, making them favorites for today’s brides-to-be who want more than just a pretty ring.

What really stands out across these brands is how they put the customer first. Whether it’s The Clear Cut’s expert guidance and personalized experience or James Allen’s incredible online tools that let you see every diamond detail up close, these companies understand that buying an engagement ring can be both exciting and overwhelming. They make the process easier, more fun, and more confident.

If you care about sustainability and ethical sourcing, Brilliant Earth and AARYAH are excellent choices. They show that you don’t have to sacrifice style for values. Their beautiful, responsibly made rings let you wear your commitment with pride, knowing your ring was made with care for both people and the planet.

For brides who want something truly unique and artistic, Steph Mazuera and Orianne offer handmade pieces with personality and a story. These brands craft rings that feel like wearable art, perfect if you want a design as original as your love story.

And if you prefer the classic luxury vibe, Stephanie Gottlieb and ROEN NYC offer timeless elegance with top-quality craftsmanship. Their rings sparkle with sophistication and are designed to last a lifetime, just like your relationship.

Finally, don’t overlook the power of personalized service. Brands like Greenwich St. Jewelers provide that warm, one-on-one attention that makes the entire ring-buying experience feel special and personal.

At the end of the day, the best engagement ring is the one that speaks to you and fits your style, values, and budget. Take your time, trust your instincts, and enjoy finding a ring that will symbolize your love for years to come.

Happy ring hunting!