Let’s face it—swimsuit shopping isn’t always a walk in the park. For many midsize women (typically sizes 10 to 16), it can feel like you’re stuck in a strange in-between zone. You’re not considered plus-size, but most straight-size options just don’t fit right. The struggle is real: either the fit is too tight in all the wrong places, the coverage feels skimpy, or the styles just aren’t made with your curves in mind. That’s where midsize-specific swimwear brands come in—and trust us, they’re game-changers.

In recent years, fashion has finally started to recognize the beauty and diversity of real bodies. And the swimwear industry, often slow to include everyone, is catching up. A new wave of brands is stepping up and delivering inclusive, body-positive swimwear that doesn’t sacrifice style for comfort. Whether you prefer a bold bikini, a classic one-piece, or a trendy high-waisted set, these brands offer designs that hug your curves in the right places and actually make you feel good—confident, comfortable, and seen.

So, what makes a great midsize swimwear brand? It’s not just about slapping on an XL tag and calling it a day. The best brands understand that midsize bodies have unique needs—support for a fuller bust, room for hips and thighs, designs that provide structure without being stiff. It’s about engineering swimsuits that don’t just “fit” but actually flatter and function, whether you’re lounging on a beach towel or diving into the waves.

In this guide, we’ve rounded up ten of the most-loved swimwear brands that are getting it right for midsize shoppers. These brands have been praised for their fit, their fashion sense, their inclusivity, and their thoughtful designs. They’re the ones you’ll find all over your Instagram feed, recommended by influencers, bloggers, and everyday women who are finally feeling seen.

From luxury labels with eco-conscious values to affordable options that won’t break the bank, we’re covering a range of choices to suit different budgets, styles, and bodies. Because looking great in swimwear isn’t just for one type of body—it’s for every body, and especially yours.

Ready to find your new favorite swimsuit? Let’s dive into the top 10 midsize swimwear brands that are making waves—and changing the game.

1. Monday Swimwear

Overview: Co-founded by influencers Natasha Oakley and Devin Brugman, Monday Swimwear is renowned for its minimalist designs and commitment to body positivity. Their pieces often feature adjustable straps and supportive underwire, catering to various body types.

Why Midsize Shoppers Love It: The brand offers a range of sizes and designs that flatter midsize figures. Their adjustable features ensure a customized fit, providing both comfort and style.

Customer Insight: A reviewer noted, “The top fit really well thanks to Monday Swimwear’s adjustable tie band, but a smaller-chested woman might feel like it ran a little big.”

2. Good American

Overview: Founded by Khloé Kardashian, Good American is a trailblazer in size-inclusive fashion, offering swimwear in sizes XS to 5X. Their “Always Fits” collection is particularly popular, designed to adapt to your body as it changes.

Why Midsize Shoppers Love It: The brand’s commitment to inclusivity ensures that midsize shoppers find styles that fit and flatter. Their designs are both trendy and supportive, making them a favorite among many.

Customer Insight: A customer shared, “The fit is great! Material is very comfortable.”

3. Cuup

Overview: Cuup brings its expertise in lingerie to swimwear, offering minimalist designs with a focus on support. Their unique sizing system, ranging from 30A to 38H, ensures a tailored fit for various bust sizes.

Why Midsize Shoppers Love It: Midsize shoppers with larger busts often find Cuup’s swimwear both supportive and stylish. Their designs prioritize comfort without compromising on aesthetics.

Customer Insight: A reviewer mentioned, “The material itself is quite thick and double-sided, so you can rest assured that nothing is going to show.”

4. J.Crew

Overview: A classic American brand, J.Crew offers a wide range of swimwear styles in sizes XXS to 3X, including long-torso options. Their suits are known for their quality fabrics and timeless designs.

Why Midsize Shoppers Love It: Midsize customers appreciate the brand’s consistent sizing and the availability of mix-and-match options. Their designs are both fashionable and functional.

Customer Insight: A reviewer shared, “I love! This is such a classic J. Crew suit… I adore it in the diagonal blue.”

5. Faithfull the Brand

Overview: Faithfull the Brand combines vintage-inspired designs with sustainable practices. Their swimwear, made from recycled materials, features feminine prints and flattering cuts.

Why Midsize Shoppers Love It: While their sizing can be inconsistent, many midsize shoppers find their pieces stylish and unique. The brand’s commitment to sustainability adds to its appeal.

Customer Insight: A reviewer noted, “If you are looking for one of the recent forms of bikini, Faithfull the Brand has medium coverage tankinis in different sizes.”

6. Cupshe

Overview: Cupshe offers affordable and trendy swimwear in a wide range of sizes. Their designs often feature high-waisted bottoms and supportive tops, catering to midsize and curvier figures.

Why Midsize Shoppers Love It: Customers frequently commend the brand for its value for money and stylish options. Their swimsuits are both comfortable and flattering.

Customer Insight: A reviewer mentioned, “Every piece I own feels fantastic and premium. The fabrics are sturdy, slimming, and thick.”

7. Mara Hoffman

Overview: Known for bold prints and sustainable practices, Mara Hoffman’s swimwear is both eco-friendly and fashion-forward. Their suits, often made from recycled materials, offer unique designs that stand out.

Why Midsize Shoppers Love It: Midsize shoppers appreciate the brand’s commitment to inclusivity and quality. Their designs are both stylish and comfortable.

Customer Insight: A reviewer shared, “The material is very high quality, and it fits to your body like a glove.”

8. Frankies Bikinis

Overview: Frankies Bikinis offers trendy and youthful swimwear designs. While their sizing traditionally catered to smaller frames, recent collections have expanded to include more inclusive sizes.

Why Midsize Shoppers Love It: Midsize customers find their designs fashionable, though it’s advisable to check sizing charts carefully. Their bold designs are perfect for those looking to make a statement.

Customer Insight: A reviewer noted, “In the case of Frankies Bikinis, everything was as true to size as can be which is a genuine refresher.”

9. Summersalt

Overview: Summersalt is celebrated for its commitment to sustainability and inclusivity. Their swimwear, available in sizes 2 to 22, is designed with real women’s bodies in mind.

Why Midsize Shoppers Love It: Midsize shoppers often praise the brand for its comfortable fits and stylish designs. Their swimsuits are both functional and fashionable.

Customer Insight: A reviewer shared, “The suit is gorgeous out of the packaging and it’s even more stunning on.”

10. Tanya Taylor

Overview: Tanya Taylor brings vibrant prints and bold colors to the swimwear scene. Their pieces, often featuring unique designs, cater to a range of sizes.

Why Midsize Shoppers Love It: Midsize customers appreciate the brand’s commitment to inclusivity and standout styles. Their designs are both eye-catching and flattering.

Customer Insight: A reviewer noted, “Offering sizes XS to 3X, with beachwear that focuses on fun prints and intricate design details, this label reminds us that great style (and swimwear) has no sizing cutoff.”

Final Thoughts

Shopping for swimwear as a midsize woman can often feel like navigating a fashion no-man’s land. You’re not in the straight-size category, and you’re not quite in the plus-size section either—so where do you fit? Fortunately, the fashion world is beginning to catch up, and these 10 standout brands are leading the charge with swimwear collections that truly celebrate midsize bodies.

What makes these brands special is that they don’t just offer extended sizing as an afterthought—they design with real bodies in mind. From adjustable straps and supportive underwires to high-waisted bottoms and smart seaming, these features aren’t just fashion fluff. They make the difference between a swimsuit that sits in your drawer and one that makes you feel amazing every time you put it on.

Whether you’re into classic, timeless silhouettes like those from J.Crew, or bold, fashion-forward pieces like those from Tanya Taylor or Frankies Bikinis, there’s something for every aesthetic. Good American and Summersalt stand out for their ultra-inclusive sizing and incredible fit, while Cuup deserves applause for bringing lingerie-level support to swimwear—especially for those with a fuller bust. If sustainability is your priority, Faithfull the Brand and Mara Hoffman offer stylish pieces that don’t compromise on ethics.

And let’s not forget affordability. Brands like Cupshe prove that you don’t need to spend a fortune to feel confident at the beach or pool. They’ve mastered trendy designs at budget-friendly prices, making it easier for everyone to build a swimsuit collection that fits both their body and their wallet.

Midsize shoppers are finally being seen and served by an industry that for too long only catered to the extremes. This shift isn’t just a trend—it’s a necessary evolution. Everyone deserves to feel good in a swimsuit, to walk onto the beach or into a pool party with confidence, and to know that their body is not only accepted but celebrated.

So whether you’re headed to a tropical getaway, gearing up for a backyard BBQ, or just looking to feel good at the local pool, trust that your perfect swimsuit is out there. And chances are, it’s from one of these brands that’s doing midsize fashion right.

Dive in. You deserve it.